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Showing posts from October, 2015

The Trend Cycle

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Punk, Mod, Sharpie, Goth, Bogan, Hipster, Normcore ... Every few years a 'new' fashion and lifestyle trend emerges, dominating conversations and polarising the masses.  It seems we need to feel good about ourselves by pouring scorn on a sub-culture - it's part of our DNA - and the reason why those tabloid papers and current affairs programs sell in the first place by allowing the consumer to feel morally superior.   So, yes, they're different to the rest of us.  In this post I want to say a kind word or three about hipsters.  Those healthy looking young things on their fixies, the real ones with no brakes, with their glowing complexions from having just eaten half a bunch of Kale sprinkled with quinoa (before those ingredients became mainstream),  who drink boutique beer from some speakeasy that only sells direct to customers in an old jar and are listening to the most awesome music, but what's the point of telling you, because you non-hipsters will have never